Fabulous SHOT Show for Acme United’s Camillus and Western Brands

The annual Shooting, Hunting and Outdoor Trade (SHOT) Show, held last week in Las Vegas, was a big success for Acme United’s (ACU – $13.85) Camillus, Western, and Cuda brands.

Hundreds of people stopped by at the new two story booth to see all the products for 2016, speak with the famous Pro Staffers, including the ever popular Les Stroud, and to enter the 7-day safari sweepstakes (Also see image slideshow below).

We heard that several new and existing buyers visited the booth to discuss distributing the growing family of hunting and outdoors tools.

New Camillus & Western Tools

Camillus and Western each showed about ten new products for the first time to distributors and potential customers. Amongst them was the Camillus Camtrax, a 12” 3-in-1 hatchet with a hammer and triple-edge folding saw. It’s made out of Titanium stainless steel, has a handy lockback function and a glass filled nylon handle. In addition, the M-13 Machete, featuring a 13″ titanium bonded blade with gut hook was launched. This full tang knife comes with a glass filled nylon handle and sheath. It can even be used as a spear when tied to a stick.

Also, the Heat2, Sizzle2 and Wildfire2 knives, which were originally brought to the market over ten years ago have been relaunched. The knives continue to be popular thanks to their “Robo-Assist” quick launch technology. The blades, which have a Carbonitride Titanium Bonding, are revealed in an instant, thanks to the assisted open technology.

Moreover, the extremely attractive Les Stroud Heritage Collection was revealed. It includes a folding knife, two fixed blades, a machete, and a slingshot. These are top performing tools made out of 440 stainless steel with Carbonitride Titanium non-stick blades and glass-filled nylon handles.

Finally, the beautifully designed Western brand knives all have Titanium bonded stainless steel blades and incredibly workmanship. Western knives are aggressively priced and are backed by a lifetime warranty.

Pro Staffers Steal the Show

Next to Les Stroud, Camillus joined forces with ten other Pro Staffers. Led by former Navy SEAL Jared Ogden, the Camillus Pro Staff consists of former Green Berets, expert hunters, Special Forces, adventurers, firemen and survival experts.

These are true American heroes and the best of the best at what they do. Grady Powell, for example, is a former U.S. Army Green Beret. At 21 years old he was one of the youngest soldiers to make it into the elite brotherhood of Special Forces Operators. In 2013, he competed in a survival race for National Geographic’s, Ultimate Survival Alaska TV Show. Grady is now the host of Discovery Channel’s Dual Survival.

Jared Ogden, a Navy SEAL who spent eight years in the Naval Service. During his Active Duty years, he deployed to CENTCOM four times and is combat decorated, having been awarded the Bronze Star with “V” for Valor, the Combat Action Ribbon, and multiple Joint Awards. Jared was star of the National Geographic Television program, Ultimate Survival Alaska.

All these men help design, improve and promote the Camillus tools.

The SHOT Show in Numbers

More than 1,600 exhibiting companies filled the Sands Expo Center in Las Vegas last week for the annual SHOT Show. The event attracted more than 64,000 industry professionals during a four-day run, its second highest attendance total ever.

Total show exhibition space was over 640,000 net square feet, or 13 acres of product display. More than 60 new companies exhibited on the main floor in addition to the 100 added to the NEXT Pavilion, sending a strong signal about the health of the firearms and hunting industry.

The SHOT Show is the fifth largest trade show in Las Vegas, and pumps nearly $90 million in non-gaming revenue into the Las Vegas economy.

Conclusion

The SHOT Show is Acme United’s biggest marketing event of the year, and as such a good indicator of how well the Company’s new products are received by distributors and consumers. Rick Constantine, Acme’s Vice President of Marketing & General Manager, was quoted saying: “SHOT Show 2016 was a huge success”. So it’s fair to assume that we could see another year of solid growth at Camillus and Western with increased distribution and sales.

The Pro Staffers have quickly become an invaluable part of the Camillus team. With their help, the Camillus tools truly stand out in regards to design, performance and durability. As many of them have been in extremely dangerous, and often life-threatening situations, they give information that Camillus designers could never know about. In addition, these well-known stars have thousands of followers on social media, which is ideal to promote all the new tools.

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