Camillus Knives Poised To Have Another Promising Year
Rick Constantine, the VP Marketing and General Manager at Acme United Corp (ACU – $25.97) said that the past Shooting, Hunting and Outdoor Trade (SHOT) Show was the best to date for the Company’s Camillus, Western and DMT brands. He commented, “SHOT is always very productive for us, giving us time to meet with our existing clientele and a chance to meet new customers and build relationships. Consumers will see the products unveiled at the SHOT Show on retailers’ shelves as of April.” (See images of the new knives below).
Camillus and Western knives launched more products than at any other time in its history at this year’s show. It introduced a brand new collection of five Camillus hunting knives. They are constructed with Carbonitride Titanium bonded AUS-8 steel, which offers increased corrosion and adhesion resistance while holding a 10 times stronger, sharper edge.
Moreover, a new Tactical Knife Collection was revealed, which was created in collaboration with Camillus Pro Staff members, Jared Ogden, a former Navy SEAL, and Grady Powell, a former Green Beret. The collection features four new tools designed specifically for extreme situations.
Finally, Camillus also rolled out the Morph, an 8-inch, titanium-bonded, ball-bearing folding knife designed for extreme durability and versatility in the field. Created in collaboration with Joel Davis, a renowned metalsmith, the Morph features a unique, offset blade, making it ideal for high-leverage cutting. Additionally, the distinct shape and design of the blade makes the knife extremely strong and instinctive. With stainless steel ball bearings, the Morph opens quickly and is as reactive as the task requires.
In total, 26 new tools were shown to the public. Manufacturing is scheduled to begin in February so that they are ready to be shipped to retailers by April.
The new tools will also be available for the Canadian and European markets. In fact, many of the new tools will be shown early March, at the IWA OutdoorClassics in Nuremberg, Germany. This is the largest European trade fair for hunting, shooting sports, outdoor and security equipment.
New Pro Staff Members
Similar to previous SHOT Shows, several Pro Staff members were present at the booth to sign autographs.
All Camillus knives and tools are subject to rigorous testing and evaluation by the elite team of Camillus Pros. The information that they provide is priceless as most Pro Staffers have been in extremely dangerous and often life-threatening situations where they MUST rely on their gear. They truly have the experience to make Camillus knives better.
Next to Les Stroud, Camillus joined forces with about twenty other Pro Staffers. Led by former Navy SEAL Jared Ogden, the Camillus Pro Staff consists of former Green Berets, expert hunters, guides, Special Forces, adventurers, firemen and survival experts.
Three new Pro Staffers joined the Camillus team during the SHOT Show. First was Kyla Dolan, one of the leading female guides in the world, who works for a company called Tombstone Outfitters. She is ideally suited to attract more women to outdoor sports, and to familiarize them with the Camillus brand.
Also the Beasley brothers, known from their multi-award-winning hunting adventure show, Canada in the Rough, signed autographs at the booth. Each episode of Canada in the Rough strives to educate, inform, and entertain through a unique balance of a hunting experience combined with both the human and biological interactions with the varieties of species. The show airs in prime time on premium networks in both Canada and the United States. From now on, the Beasley brothers will only use Camillus tools in each of their episodes.
Largest Trade Show of Its Kind
For the eighth year in a row, the SHOT Show took place at the Sands Expo Center in Las Vegas. The show attracts buyers from all 50 states and more than 100 countries, hosting more than 1,600 exhibiting companies across show floor space that exceeds 630,000 net square feet – equivalent to more than 13 acres. Some 12.5 miles of aisles lead to displays of a wide spectrum of products, including firearms, ammunition, safety equipment, hunting accessories, and knives.
Industry professionals packed the aisles from the opening bell, and attendance totaled nearly 65,000, surpassing last year’s turnout to make it the second most attended SHOT Show ever.
“The SHOT Show is our industry’s signature product showcase and media event that provides the first look at new products from iconic brands as well as new-to-the-market start-up ventures,” said Chris Dolnack, Senior Vice President and Chief Marketing Officer of the National Shooting Sports Foundation (NSSF).
Since the company was founded in 1876, Camillus Knives has supplied the world with reliable, innovative and quality-made knives for the hunting, fishing, sporting and tactical markets. More recently, Camillus has strategically focused towards outdoor enthusiasts.
The Company works with Les Stroud, and plenty of other qualified Pro Staffers, to gain insight into what campers, backpackers and survivalists are looking for. Camillus has grown exponentially in this segment as it receives unparalleled feedback from its Pro Staff and customers.
The 39th SHOT Show signaled a positive year ahead for the industry with strong attendance and upbeat buyers. Based on the feedback from the Camillus team, and the fact that the cohesive new product lines were very well received by customers, we expect the brand to have a very positive 2017.
Camillus contributed nicely to Acme United’s results in 2016, and with the help of the new products, and the formidable Pro Staff, the brand is poised to have another promising year. Buy recommendation.
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