Acme United Europe Team Thrives at Up-and Coming Insights-X Fair

Although the annual Paperworld show continues to be the biggest event for school and office products manufacturers, the Insights-X event in Nuremberg, Germany is rapidly catching up. Only in its third year of existence, over 5,500 visitors marveled at the diversity of office supplies, back-to-school, and hobby products presented by the 305 exhibitors from 41 countries.

Unveiling their latest product ideas, these companies were spread across three halls, covering an area of 25,000m² (270,000 square ft), at Nuremberg’s Exhibition Centre.

One of those exhibiting companies was Acme United Corp (ACU – $24.85). Its European team, attended Insights-X for the first time and returned home with plenty of new sales leads and orders. In fact, Georg Bettin, the Managing Director of Acme United Europe, was quoted saying, “We’re very pleased with our appearance at the fair and we were particularly happy with the quality of the visitors”.

Mr. Bettin and his crew introduced several new items, such as an extension of the Westcott ruler range, pencil sharpeners, and several exciting ideas for back to school. Most importantly, however, was that Acme Europe for the first time showed the Spill Magic products to European retailers and buyers.

Initially, distributors of office products will be targeted with these new safety items. A few years ago, lots of office customers added facility management products to their assortment to compensate the development in the office channel. The Spill Magic products obviously fall right into the facility management category. Consequently, the office products customers were all very interested at the fair to find out about the lightweight high-performance absorbents and accessories as cone heads.

It’s worth noting that in Europe the Spill Magic products will be marketed under the Easy Absorb brand name. They are scheduled to become available as soon as late 2017.

With 56 percent of exhibitors, and more than 48 percent of visitors, Insights-X recorded a particularly sharp rise in interest from outside of Germany. This is also a trend that the Acme Europe team noted, as it met with a lot of new potential distributors for the Middle East and North Africa.

Walter Johnsen Ringing Closing Bell of NYSE

In honor of Acme United celebrating its 150th anniversary of founding, Walter Johnsen, the Chairman and CEO, was invited yesterday to ring the closing bell at the New York Stock Exchange.


Insights-X was created on the initiative of several major stationery companies and has been warmly received by the industry right from the outset. Originally conceived specifically for the German, Austrian and Swiss markets, it has grown into an event that is appreciated by retailers, buyers and exhibitors worldwide.

Leading brand manufacturers and suppliers of all sizes meet at Insights-X with qualified professional visitors and decision-makers. The fair provides know-how and shows trends in the office, school and hobby categories for the business year ahead.

A major asset of the show is when it is held, as autumn is the perfect time for buyers to discuss and order new products for next year’s back-to-school.

Insights-X was a very positive event for Acme United Europe. In fact, they have already confirmed their attendance to the 2018 show.

Overall, the European segment continues to do well with growth in all areas, which is obviously also good news for Acme United. Recommendation BUY. Advice: BuyPrice Target: $59.86Latest Company Report (pdf)
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