Acme United Europe Shines at Frankfurt Paperworld Show

A total of 1,668 exhibitors from 64 countries presented their products at Paperworld last week in Frankfurt, Germany. A total of 33,010 visitors from 143 countries discovered product innovations in the areas of office supplies, writing and drawing instruments, school supplies, gift items and packaging as well as paper goods and greeting cards.

For major brand manufacturers or international newcomers, Paperworld, with its unique product diversity, is the most important industry meeting point and source of inspiration for the wholesale and retail trade as well as for corporate buyers.

One of the attending companies was Acme United Corp. (US: ACU – $16.60). For its European team, Paperworld is one of the most important marketing events of the year. As such, this is an ideal venue to show the latest products in the assortment.

Part of Acme United’s wide assortment of products displayed at Paperworld 2019.

Georg Bettin, the Managing Director for Acme United Europe, and his team had plenty to talk about as they introduced, for example, a new line of Westcott paper clips, Westcott multi-tools, Westcott scissors with a “retro” look, and a Clauss staple gun.

During the 4-day event, the team met plenty of new and existing buyers from all over Europe. The follow-up to those meetings has already started, so the European team will soon know which stores will place new or additional products on their shelves.

Georg Bettin was enthusiastic after the show and commented that he looks forward to another year of exciting growth in the school, office, DIY, and outdoors markets.

Conclusion

In 2018, net sales for Acme United Europe grew mainly due to new customers in the office products channel, growth in sales of DMT sharpening products, and strong e-commerce demand.

Looking at how well the Paperworld show went, it’s clear that 2019 will be another solid year for the European team, as it continues to expand its product range and number of customers. Smallcaps recommendation: BUY.

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