Acme United Leverages My Medic Acquisition at Record-Breaking SHOT Show
The 48th SHOT Show® officially opened at The Venetian Expo and Caesars Forum, marking the start of a highly influential week for the global firearm and outdoor industries. The four-day event, held January 20–23, drew more than 53,000 industry professionals and underscored the continued strength and reach of the sector.
The sold-out show encompassed more than 830,000 net square feet and featured over 2,800 exhibitors representing target shooting, hunting, outdoor recreation, personal protection, and law enforcement. Buyers and industry professionals attended from all 50 U.S. states and 126 countries, navigating approximately 13.9 miles of aisles filled with products spanning firearms, ammunition, optics, safes, shooting range equipment, training and safety gear, hunting accessories, tactical equipment, cutlery, archery products, electronics, compliance and e-commerce solutions, apparel, and more.
Among the exhibitors was Acme United Corporation (US: ACU – $44.23), which maintained a notable presence with two booths. A smaller booth showcased DMT Diamond Sharpeners, while a larger booth brought together the Elite First Aid brand and My Medic, a company Acme United recently acquired. The joint exhibit highlighted the strategic value of the acquisition, combining My Medic’s reputation as a marketing powerhouse with Acme United’s established portfolio of first aid brands.
Acme United had two booths at this year’s SHOT Show. A smaller booth showcased DMT Diamond Sharpeners, while a larger booth brought together the Elite First Aid brand and My Medic.
My Medic’s marketing expertise is widely viewed as a key driver that could help boost sales across Acme United’s broader first aid offerings. At the same time, Acme United’s long-standing relationships and substantial business with large national retailers is expected to help My Medic expand distribution of its distinctive and highly attractive products into those retail channels.
Elite First Aid used the show to introduce new products, including K9 medical kits that were displayed publicly for the first time. These kits were specifically developed for police and military applications, addressing specialized medical needs for working dogs. In addition, Elite First Aid unveiled three new survival kits designed for emergency preparedness and outdoor use.
The Acme United booths experienced heavy traffic throughout the opening of the show. Company representatives reported an unusually high number of qualified leads generated during the event, reflecting strong interest from law enforcement, military, and commercial buyers. The marketing team plans to conduct extensive follow-up in the weeks ahead.
Owned and sponsored by NSSF — The Firearm Industry Trade Association — the SHOT Show remains the largest trade show of its kind in the world and ranks as the ninth-largest trade show in the United States. It is also the largest event staged at The Venetian Expo and Caesars Forum.
As the 48th SHOT Show concluded, it reinforced its role as a premier platform for product launches, strategic partnerships, and industry momentum, setting the tone for the year ahead in the firearm, outdoor, and tactical markets.
The high number of leads generated at the show, indicates increased interest in Acme United’s expanding and very profitable first aid business. Smallcaps Recommendation: BUY.
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