Acme United Europe Launches Line of Writing Instruments Under Westcott Brand
A total of 4,561 exhibitors from 170 countries presented their products last week in Frankfurt, Germany as the international consumer goods fairs Ambiente, Christmasworld and Creativeworld joined forces for the first time to inspire the global lifestyle markets.
Also Acme United’s (US: ACU – $24.07) European team had a booth at the Ambiente fair, where 154,000 buyers could see the latest in the areas of school & office supplies, writing instruments, and stationery. The eyecatcher for Acme this year was a new line of writing instruments, which it mainly sells under private label, but also under the Westcott brand.
Although this may come as a surprise, it’s actually a logical step since Acme United Europe acquired some of the assets of UMIXX, a German writing instruments and office supplies company, in 2021. Since then, Acme was able to add many new important customers for its UMIXX line of products. As a direct result, this new line of writing instruments was developed, which will shortly be available online at several major online retailers.
Georg Bettin, the Managing Director for Acme United Europe, commented, “The Ambiente Fair is one of the most important marketing events of the year for our Company. As such, this is an ideal venue to show the latest products in our assortment. Buyers were enthusiastic about our new Westcott products and also about our DMT line of sharpeners. All in all, our business is improving after the tough market we faced in 2022. The price increases that we implemented last year are helping to regain a positive momentum.”
For five days, the fully booked exhibition halls in Frankfurt were buzzing with reunions and an energetic ordering mood. A total of 154,000 buyers came to Frankfurt to experience trends live and to order for their collections, with which they stimulate the consumer mood.
70 percent of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland.
Paperworld is truly an international platform for the office and stationery market and a mirror of the industry. As such, the good mood among retailers and the high level of internationality and visitor quality make us optimistic for the new year. Smallcaps Recommendation: BUY.
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