Acme United Europe Introduces New Products at Ambiente Fair

“Celebrating Business Together” was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente, Christmasworld and Creativeworld. With an increase of ten percent, 4,928 exhibitors presented their new products on over 360,000 gross square metres (~3.9 million square feet) in Frankfurt, Germany.

One of the participants at the fair was Acme United’s (US: ACU – $49.80) European team. At their booth they showed the latest in the areas of school & office supplies, writing instruments and first aid. Especially in the latter category, Acme introduced several new items, such as a new eye wash station and eco-friendly packaging.

Georg Bettin, the Managing Director for Acme United Europe, said, “Ambiente was a excellent show for us this year. Many existing and new potential customers came to see us at our booth. We were excited to show them out latest innovations and developments. The Ambiente Fair is one of the most important marketing events of the year for our Company. As such, the good mood among retailers and the high level of internationality and visitor quality make us optimistic for the new year.”

Conclusion

The trio of Frankfurt consumer goods fairs, consisting of Ambiente, Christmasworld and Creativeworld, impressively demonstrated that the entire global consumer goods industry was a guest at the fully booked Frankfurt exhibition grounds.

Visitors from over 170 countries participated at the show. Three out of four trade visitors came to Frankfurt from abroad. With a five percent increase in international visitors compared to the previous year to a current 71 per cent, the trade fair topped the previous year’s result. Germany spearheaded the list of visitor nations this year. Italy and China took second and third place in the top five visitor countries, followed by the Netherlands and the USA.

It’s clear that after the sale of Camillus and Cuda late last year, also in Europe, Acme United’s focus will shift toward the first aid market. The European first aid market is quite fragmented due to different regulations and languages in most countries. Although this is a barrier, it also leaves plenty of opportunities. As such, Acme United Europe recently hired a product manager for first aid, bringing the total number of employees in Europe to 37. Smallcaps Recommendation: BUY.

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