Clauss AirShoc Garden Tools Win IDEA Design Award

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The Clauss AirShoc line wins a prestigious IDEA award from IDSA.

Acme United (ACU – $9.71) won a prestigious IDEA award for its entire Clauss AirShoc line of garden products in the ‘Home Living’ category. After winning a GOOD DESIGN award, this is the second design recognition for the outstanding gardening tools.

The Industrial Designers Society of America (IDSA) is the world’s oldest, and largest, member-driven organisation for product design. The Society has an international presence with local chapters in 27 different locations and annually organizes its renowned International Design Excellence Award (IDEA) competition. Every year contestants from all over the world and from almost every industry compete to win an IDEA award.

This year Acme United participated with its Clauss gardening tools and immediately won an award for its entire product family.

What makes the AirShoc tools so special is that next to their beautiful design, they also have an outstanding performance. The Titanium-Bonded Non-Stick blades prevent saps and adhesives from sticking to the blades. The pruners, loppers, hedge shears, etc. also feature Microban antibacterial treated blades and grips. And the AirShoc grips are engineered to reduce the impact and fatigue of cutting through branches. Best of all, the AirShoc tools feature replacable/interchangeable blades so the user can switch from a bypass pruner, to an anvil to a snip in seconds!

Conclusion

The Clauss gardening tools have now been in stores for approximately 3 months and have received excellent responses from their customers. Interestingly, Acme will open a new distribution channel for the AirShoc line via QVC. The tools will be featured for the first time next Wednesday July 13, 2011.

The garden tools market is over $200 million in North America alone. I’m very positive that Clauss will capture a good piece of that pie.

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