Last week, the 36th SHOT Show was held at the Sands Expo & Convention Center in Las Vegas. Manufacturers of firearms, ammunition, optics, cutlery, apparel, accessories and law enforcement equipment introduced new products and services that retailers will offer consumers during the course of the year.
More than 1,600 exhibiting companies from over 100 countries filled the 635,000 square feet exhibition space. Also Camillus Knives, one of the Acme United (ACU – $14.30) brands had a booth at the event.
Rick Constantine, the Vice-President of Marketing at Acme was quoted saying: “It was the best show ever in Acme’s existence with Camillus”. He mentioned that the Company had significant success with buyers from Europe, Asia and Canada. In the latter, Camillus products will soon be introduced at another prominent retailer.
Marketing Event of the Year
Acme attended the Shot Show, with representatives from the US, Canadian, European and Asian divisions. This is Acme’s biggest marketing event of the year and it also indicates Camillus’ growing success.
Over twenty-nine new Camillus products were launched, including new Les Stroud tools (a hatchet, saw and multi-tool) and Les Stroud survival kits. The Camillus tools co-designed and promoted by outdoor adventurer Les Stroud sell extremely well. ‘Survivorman’, who attended the Camillus booth to promote the new tools, continues to attract massive amounts of visitors. At one point, visitors were in the queue for 2.5 hours to get an autograph.
Camillus also launched the Polaris Sportsman ATV sweepstakes at the Shot Show (see image below). Everybody who registers at the CamillusKnives.com/atv website before June 15, 2014 can win a 2014 Polaris Sportsman 850 XP Camouflage Edition All-Terrain Vehicle with Camillus add-ons, having a total average retail value of $13,000. After the Shot Show, the ATV will be showcased at several of Camillus’ major customers across the US to promote the sweepstakes.
Additionally, the Company announced that G&G Hawk and WDZ Knives will soon hit retail. Additionally, Camillus launched its new collaborative-designed “Camillus by Tops” knives. These new Camillus knives are manufactured in the USA by Tops knives. Camillus will soon launch more knives from the joint-collaboration.
Les Stroud Tools
Late 2011, Acme United signed an agreement to build and sell Camillus survival knives and tools, co-designed and promoted by Les Stroud. The initial four knives under the Les Stroud Signature name were introduced in 2012 and immediately sold well. Last year, five additional Les Stroud knives, called the ‘Les Stroud Elite Series’, were introduced and had similar success. And now three more tools are added to the family with more to come shortly.
The Les Stroud name, along with the excellent design and the use of some of Acme’s proprietary materials make Camillus knives stand out.
With over 67,000 visitors, the Shot Show shattered attendance records, giving industry professionals good reason to believe that 2014 will be another strong year for sales of firearms, ammunition, knives and outdoor gear.
Strong market demand, along with the high number of new Camillus products, gives us every reason to believe that the brand will continue its successful growth story.
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